CPI founder and associate, Peter Mason, gives his insight on how to acheive during these tough times in this week's Drink and Drugs News.

"Use Big Hairy Audacious Goals (BHAGS) to get out of ruts. If you ask for ways to be 10 per cent lower in cost or higher in gain, you will probably refine what you now do as continuous improvement.  If you ask what you would do if in two years you had half the money or what you would do to double gains with the same money, you would think far more creatively."


For more food for thought - read the article here.